What Sustainability means to Firebrand

To develop a sustainable future, you need to think about meeting today’s needs and protecting the environment and resources for the future.

To develop sustainably means:

Understanding how to meet the needs of the present without compromising
the needs of future generations to meet their own needs.

Brundtland Commission 1987

Looking back to 2017, we created ‘Project Green’ and this initiative has driven us to consider how we buy, what products we source and how we take them to market in a more environmentally friendly way. Project Green has been a learning curve for the Firebrand team. With continuous training, product development and discovering more eco materials, we are well equipped to help you with the process of selecting and using sustainable branded merchandise as part of your marketing mix.

When deciding on your branded product assortment, a key part of the selection process is considering the end of life of those products. A low-cost product ordered in high volume used to be the approach of many of our clients, but it is important to weigh up mass marketing with short lifespan merchandise and the impact this has on the planet.

OUR VISION

At Firebrand we are committed to playing our part in providing our clients and their brand with the choices to promote making better environmental decisions when selecting branded merchandise.

We are playing a part and doing our bit to help contribute to the combined international goal set in the Paris Agreement. It is important that other brands and individuals also play their part to help reach the targets. As mentioned on our partner’s Climate Wise website “If the targets established at the Paris Agreement are not achieved, research displays that with our current emission trajectory, the global temperature will increase by 3-4°C in the following 80 years. Such warming will cause irreversible and catastrophic global environmental damage, including floods and famine for billions of people annually. Furthermore, this could cost the global economy over £480 trillion by the end of the century.” You can read more about that on their website.

It’s our goal to provide the necessary range of industry specific tools and options to drive change and at the same time, help the planet. It is a journey, and we are on it and hope you and your brand will join us.

The long term strategy of the business is that the company will progressively reduce its carbon footprint and any footprint that there is will be offset in partnership with Climate Wise. The company is also offsetting the footprint of every employee. As a percentage of company sales, sustainable products with long  lasting attributes will be sourced to progressively replace those that are more harmful to our environment.

CARBON FOOTPRINT REDUCTION TARGETS

Firebrand in conjunction with Climate Wise have set a carbon reduction target for the 12 months to October 2022 in the range of 10% to 15% at which point the target will be remeasured and offset again. Resulting in the company’s footprint being gradually reduced over time. However the company will be net zero via offset from 31st October 2021. From 1st September 2021 all staff have also been offset as an HR benefit. As a percentage of company sales, sustainable products with long lasting attributes currently make up approximately 50% of sales, it is the company’s goal to make this 75% during 2022 and 90% during 2023 /2024.

Check Out Our Progress

The team at Firebrand are immensely proud of the sustainability journey we are on and the progress we are making. In partnership with Climate Wise, we have the below information where you can see how much CO2 we have reduced, the projects we’re supporting and more. In line with our roadmap and our carbon footprint reduction targets, we hope the following part of our sustainability page will be a useful and informative area to visit for our clients and prospects to see how we are performing against our goals in this important area.