Our 2019 Marketing Campaign – Branding Methods
Throughout 2018, we ran the Year of the Pun as our marketing campaign. You can read about the campaign by clicking here.
For 2019, we’re bring you and your brand an insight to branding methods…
Each month our product of the month will have a different branding method. This is a great way to educate our audience on different printing methods so that they can make an informed decision on how they’d like their logo printed onto specific products.
For January, our first product is the Durham ColourCoat Mug which uses ColourCoat technology and the screen overprint branding method.
ColourCoat allows you to use your specific pantone reference on your product so you don’t have to find the closest colour to yours. The pantone colour also doesn’t fade after being screen overprinted.
Screen printing is the process of where the ink is forced through fine mesh and onto the surface of the promotional products. This branding method is often used for designs with a one colour print as the method prints one colour at a time. Although, it doesn’t restrict multiple colours from being printed.
If you’d like to find out more about which product is on offer throughout each month, you can click here.