What happens behind the scenes?

Behind the scenes

Your brand is the most important aspect of any promotion. Therefore, we want to let you in what happens behind the scenes. Also, we’re providing you with the benefits or drawbacks when it comes to labelling your products for your next promotion.

Transfer Printing.

You may decide to use a transfer print on a non-flexible textile. The print is first applied to a flexible non-textile and is then later transferred onto your product.

This production method is a much easier process than direct printing, which can be beneficial for short-run repeat orders. Additionally, print transfers are particularly accurate when designs are detailed or with effects, therefore the application usually results in lower reject rates. However, no single transfer-printing method is universally applicable to all textile fibres. You should keep this in mind when choosing your next product!

Dome Labelling.

These labels digitally print your logo and then apply a clear vacuum mixed vinyl dome with a think resin layer to the surface. The advantage of this type of branding is that the labels are not only durable but are also scratch resistant. These amazing labels come in a wide selection of shapes to fit to any product you are planning to order.

However, if you’re running a campaign with a lengthy slogan, dome labelling might not be your best option. The dome labels are often applied to smaller products such as key-rings or confectionery. You should keep this in mind when choosing your text. To ensure that your logo’s visibility isn’t dampened, avoid choosing metallic, opaque or iridescent foils for printing your logo. This is because these materials can reflect the light at certain angles. This can particularly be a problem for products such as awards during flash photography.

Laser Engraving.

Laser engraving is a process where the laser beam removes the surface material to expose the image underneath. The material is vaporised with each pulse. This is a quick process when ordering large quantities. Unlike the transfer print, you can engrave on almost any kind of metal, plastic, wood, leather or glass surface. This will improve your font and product options.

On occasion laser engraving can cause a faint laser ray path or burning on your products, this can discolour the design which may not meet your branding requirement, therefore we suggest you request samples prior to ordering!