Branding Methods for Promotional Products

branding methods for promotional products

Branding Methods for Promotional Products

It’s important that your brand’s logo looks great on your chosen promotional products. So, we’ve put together a handy guide with the different branding methods for promotional products to ensure that your company logo looks amazing.

Screen Printing

Screen printing is the process of where the ink is forced through fine mesh and onto the surface of the promotional products. This branding method is often used for designs with a one colour print as the method prints one colour at a time. Although, it doesn’t restrict multiple colours from being printed.

Transfer Printing

This method is when your logo or image is printed onto a special paper and then is placed onto the promotional product in its un-glazed state. After the first firing to transfer the image to the object, it’s then glazed and fired again. This then makes the image permanent on the product. Transfer printing gives a great finish of your logo onto the product.


Engraving your promotional products is a great option if you’re looking to give your product a high-quality finish. Engraving will automatically give the product a high-end, expensive and stylish feel. It works by cutting into the surface of hard objects; like metal or glass

Pad Printing

Pad printing is the process of transferring ink from a silicone pad onto the promotional product. The pad printing machine holds both the pad and the product steady and then presses the pad into an ink plate (which has been tailored to the shape of your logo or artwork). The pad is then pressed onto the object and left to air dry.


Embroidery is a stitching method that is extremely durable. You’ll usually find embroidered logos on clothing, bags and most fabric items. Embroidery can give off a higher quality look and your logo will still look great after washing!

Embossing or Blocking

Embossing creates your design in relief on a surface using heat and pressure. Whereas, blocking uses a stamp to leave an indented mark on a material, this branding method can be done well when printing on leather.


The dye-sublimation printing process uses heat to transfer dye onto a product. The sublimation name is because the dye transitions between the solid and gas states without going through a liquid stage.

You can contact our friendly sales team today if you have an item in mind and would like advice on how it can be printed!