No greenwashing, but telling a true story about sustainability! This Impact collection is made with AWARE™ tracer. With AWARE™, the use of genuine recycled fabric materials and water reduction impact claims are guaranteed, by using the AWARE disruptive physical tracer and blockchain technology. Save water and use genuine recycled fabrics. If you choose this item you save 6 litres of water and 11 plastic bottles have been reused. With the focus on water, 2% of proceeds of each sold Impact product will be donated to Water.org. The AWARE™ cooler bag is the perfect companion for a picnic in the outdoors. The PEVA main compartment offers space for up to 9 cans. The zippered front pocket holds your essentials that you have with you. The outer fabric consists of polyester made from 100% recycled PET bottles with AWARE™ tracer. Interior 100% PEVA. PVC free. This product is part of our exclusive to Firebrand’s Offset Collection – a range of carbon neutral though offset merchandise.