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Thinking Globally, Acting Sustainably.

Firebrand Promotions’ A World of Merchandise 4 brings guests the opportunity to see a sustainable collection of the leading branded merchandise trends in the surroundings of the Safari Hotel in Chessington World of Adventures. Held on the 22nd September 2022, you don’t want to miss the chance to attend the next in our series of events and explore A World of Merchandise.

Many of our key supply partners who are on their own sustainability journeys have been invited to exhibit. There will also be the chance to see some of our favourite premium brands, many of which have been focusing on how they can improve their environmental impact.

Register Now

The Day

  • A chance to see the latest sustainable merchandise trends, and also touch and feel the quality of our sustainable merchandise
  • Free entry and free parking
  • 25+ key supply partners who are on their own sustainability journey
  • Complimentary food and refreshments including a buffet style lunch in the hotel’s Zafari Bar & Grill restaurant that overlooks the safari
  • Receive a sustainable and complimentary goody bag which you can fill up with giveaways by touring the event
  • Free Wi-Fi and access to the conference lounge for time out and catch ups
  • Access to Chessington World of Adventures after 2pm at a discounted rate (this must be pre-booked through us)
  • A chance to win a Giraffe Feed with the Chessington Zoo team on site
  • Join Becoming Climate Wise – a short seminar with the Climate Wise team – this is an opportunity to find out more about the sustainability journey we are on with them

Thinking Globally, Acting Sustainably

Firebrand Promotions are a Carbon Neutral company and are continuously making positive changes to give something back. We want to encourage likeminded brands to think globally and act sustainably when choosing their marketing materials. Fortunately, with our range of merchandise and knowledge, we can help our customers to achieve this. As mentioned above, customers will receive a goody bag which they can fill with sustainable merchandise while touring the event. All the giveaways that you’ll receive have eco-friendly credentials. We have also invited our partners, Climate Wise to run two Becoming Climate Wise talks during the event. The purpose of these is to give our customers an insight into the climate positive journey that Firebrand are on. We recommend attending one of these talks if you are keen to learn how you can make climate positive changes both in work and in your personal life. There is more about the Becoming Climate Wise seminars further down on this page.

The Venue

Change is something we encourage at Firebrand. We make changes when we think globally and act sustainably. Our venue for our last three events was amazing, however, to match our values, we had to find somewhere that was a better fit for our sustainability strategy and the theme of the event in general. Chessington World of Adventures ensure that none of their waste goes to landfill. Their goal is to recycle at least 50% of their waste on site. Anything that cannot be recycled is converted into energy and put into the national grid, at a site less than 25 miles away. You can read more about their recycling here.

Chessington World of Adventures are part of Merlin Entertainment, every year they take part in ‘We Care About Our Planet’ events to support their commitment to sustainability. These include collecting plastics and other waste, encouraging staff to cycle and walk to work and driving awareness about environmental initiatives amongst their staff and guests. Their Sea Life aquariums host beach cleans to clear litter and help prevent materials entangling and poisoning creatures that live on or near the beach. Find out more about Merlin Entertainment’s commitments to sustainability.

Chessington World of Adventures has been awarded with the Visit England ‘We’re Good To Go’ industry charter mark. This verifies that the Resort meets the Government and public health guidance on COVID-19 and that they have all the required health and safety processes in place to ensure you have a safe and enjoyable visit.

Chance To Win

Giraffe Feed

Giraffe Feed
When you register your attendance, you can opt in to be placed into our draw to win 1 of 9 Giraffe Feeds. You will be notified prior to the 22nd September if you’re a winner and we will give you a time that you need to be readily available at our event to feed the giraffes. The feed will start at 1pm after a briefing with the Chessington Zoo team. We recommend allowing 2-3 hours before or after the feed to view our merchandise and enjoy some lunch. We will close this competition two weeks before the event to help the winners organise their timings for the day. You will only be contacted by a member of the Firebrand team if you have won this prize.

Rab Downpour Eco Jacket
Perfect for the Autumn is the Rab Downpour Eco Jacket. There will be an opportunity to win one of these after the event. All you need to do is enter our LinkedIn competition by commenting on our post with a picture of your favourite product from the event. This will open on the day of the event (22nd September) and the post can be found on our company LinkedIn page. We will close it the week after on Friday 30th September. We will of course have reminders on the day, so you don’t miss your chance to enter! The winner will be chosen at random and notified via email by a member of the Firebrand team. Rab are into their third year as a Climate Neutral Company and have set an aim to be Net Zero by 2030. They operate on 100% renewable electricity in their UK owned facilities. The Rab Downpour Eco Jacket is made from 100% recycled materials.


A Gift To Everyone Who Attends On The 22nd September

As a thank you to those who attend our event on the 22nd September, we will plant 15 trees on behalf of your brand. This is counted per person not per brand. For example, if 5 people attend from one company, that means your brand gets 75 trees planted! These will be planted with the Eden Reforestation Group’s projects and they typically plant the Mangrove trees.

Mangrove trees have an average growth cycle of 25 years. Over the course of the cycle, they will absorb 308Kg of CO2 per tree or just over 12.32Kg of CO2 per year. Therefore 15 trees will be the equivalent of absorbing 4620 Kg of CO2 (3 Tonnes) over a 25-year cycle or 184.8 Kg of CO2 every year.

This gift to the planet is in partnership with Climate Wise and is separate from our tree planting with orders offer. Read more about this here.

What To Expect

A World of Merchandise 4 is the next in our series of merchandise shows and it is great to be back after the hiatus caused by Covid. The previous three events have been held at Mercedes-Benz World. However, due to our focus on the planet, we had to find a venue that had sustainability in mind and were taking responsible actions that aligned with our own values.

In this short video, there is a brief reminder of our A World of Merchandise 3 event. This was themed Going Greener and took place in April 2019. We started our Project Green in 2017 and the AWOM3 show was a great way to introduce many new sustainable products to our clients. As a business, we have come a long way since that event and we’re reaching milestones on our sustainability journey frequently. We can’t wait to showcase some of our journey at A World of Merchandise 4.

Take a look at out previous show!


  • 10am

    Doors Open

  • 10am till 15:30pm

    Tea & Coffee Available

  • 10am till 15:30pm

    Break Out Room Available

  • 11am till 11:30am

    Becoming Climate Wise – Talk

  • 12pm till 1pm

    Buffet Lunch Served in the Restaurant

  • 1pm till 1:30pm

    Giraffe Feed for Competition Winners

  • 2pm till 2:30pm

    Becoming Climate Wise – Talk

  • 3:30pm



Join us for Becoming Climate Wise with Justyn Branton

Climate Wise have been working with Firebrand since September 2021 to help take us through our Climate Positive Journey. Climate Wise have offset both our corporate carbon footprint and our employee’s carbon footprints.

On the 22nd September, adjacent to the A World of Merchandise 4 event, there will be a chance to meet Justyn Branton. Justyn is a co-founder and director at Climate Wise. He will be delivering a morning and afternoon seminar for those attending on the day. We would like to invite all attendees to join one of the seminars to find out more about Climate Wise, how they are supporting us, where our customer’s trees are planted, tips on how to become more environmentally friendly and more. As this is part of A World of Merchandise 4, you can pick up your co-branded Climate Wise giveaway for your goody bag when you attend the seminar!

Sustainability at Firebrand Promotions

Firebrand Promotions are proud of what we have achieved to date. However, there is still more work to be done and we need likeminded brands and individuals to play their part too. Below is a snippet of our achievements so far and we are excited to watch the journey unfold, and the timeline grow.



The event will be held at the Safari Hotel in Chessington World of Adventures, Leatherhead Road, Chessington, Surrey, KT9 2NE. Some car’s sat navigation systems will take you to the wrong entrance of Chessington World of Adventures. The below image outlines the best entrance for those driving to the event.


Travel by Train

Chessington is within 35 minutes of central London and regular South Western Railway services run from Waterloo, Clapham Junction and Wimbledon. Take the train to Chessington South Station. Chessington South station is located within Zone 6 of the London Travel zones and accepts Oyster cards. The Safari Hotel and A World of Merchandise 4 event is approximately a 10 minute walk from the station or a 3 minute bus ride on the 71 or 465 bus. We will also be running a shuttle service to and from the station to the venue.

Travel by Bus

Chessington World of Adventures is served by a regular bus service. Take the 465 or 71 bus from Kingston to Chessington, or the 467 bus from Epsom to Chessington.

Travel by Car

Chessington World of Adventures is on the A243 (please use Postcode KT9 2NE) just two miles from the A3 and M25 (junction 9 or 10). It is well signposted. From the South, take M25 junction 9. From the North, take M25 junction 10. From London, take the A3 to Hook - Chessington is signposted on the A243. There is plenty of parking in the car park and car parking will be free to all event attendees. The car park also has spaces for Blue Badge Holders on a first come first serve basis. Your Blue Badge must be showing if you use one of these spaces.

Register now!

If this event sounds like something that would benefit your brand, why not register now?
If you’re attending with colleagues, please don’t forget to register per guest.

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