A Posh Putt

For the office golfer a putt just got posher.

A stylish French-designed executive golf set in hi-tech aluminium is the latest promotional idea from Firebrand in its lifestyle range.

It comes in its own carry case that can be overprinted with any creative marketing message making it perfect for imaginative promotional ideas, say Firebrand, including reward schemes, motivational themes and travel promotions.

The putter comes in four parts that fit together, along with two golf balls and a target cup. The carry case is 33x14x5cm.

Created by the French design group Lexon Studio, the executive golf set is part of suite of stylish French-designed promotional products in the Lexon range that numbers almost 200 items, some of which have been chosen by trend-setting retailers such as Heals and Paperchase for their new design twist on hi-tech materials and fabrics.

Newsweek chose Lexon as one of its ‘Design Dozen’ for its Design 2005 feature alongside Sony and Nokia products.

This activity-driven golf idea fits Firebrand’s new concept of sourcing lifestyle promotional products for its customers.

'Health, fitness and leisure is this year's big promotional idea', says Firebrand’s chief, Andrew Bourne, who last year was quick to spot a niche amongst notebook users for techno plug-and-play promotional ideas that notched up £250,000 in sales for his company.

With executives more inclined to actively engage in health and fitness pursuits than other groups in the population, Bourne sees them as an important target market for lifestyle products that play a part in the wider push for healthy living.

Firebrand’s Lexon range is available from them at their Leatherhead base and through other promotional products distributors.