LIFE-SAVING PROMOTIONAL IDEA

Rarely can a promotional idea help save a life, but the new Zaptag from promotional products company, Firebrand, carries essential emergency medical facts wherever an executive or other keyworker travels.

The Zaptag is a USB drive that will hold vital medical information such as blood group and drug allergies together with vaccination and prescription record.

Plugged into any PC, the Zaptag will display this information on a dedicated record page. Next of kin and personal physician contact details can also be included, along with X-ray images, scans and medical documents, if necessary.

Useful travel data can also be held on the memory stick, such as passport photocopy, visas and insurance details.

Any style of USB drive can carry the Zaptag data. One side can be marked with the universal Aesculapius medical symbol, whilst the other can be over-printed with a corporate logo or promotional message.

Many designs of USB drive could make an ideal Zaptag, say Firebrand. These range from rugged, waterproof drives, to those in the form of a wrist-band, a flashlight - or even styled within a snap-lock carabineer.

The Zaptag comes with carrier card to indicate that the USB contains vital medical information, should the bearer become incapacitated.

Software upgrades are available automatically online.

Firebrand, who lead the industry in high-tech promotional product ideas, with £1million in sales in this sector alone, see the Zaptag as a winning idea for companies seeking imaginative yet responsible promotional ideas.