Get A Lifestyle

Lifestyle technology is this years big idea for promotional products, says Firebrand chief Andrew Bourne at the launch of the market’s first ever techno lifestyle range.

Last year Bourne was quick to spot a niche amongst notebook users for techno plug-and-play promotional ideas with a range that included flash-drives, mini-fans and spotlights that notched up £250,000 in sales for this one range alone.

Now he brings smart technology to health, fitness and leisure promotions with a new techno range launched by the Woking-based company that will run alongside the still popular plug-and-play promotional products, and the thousands of other promotional ideas Firebrand hunt out for corporate clients.

Heart rate monitors and pedometers with built-in FM radios, golf score watches, binoculars with built in digital camera, sports MP3 players, personal GPS - all come in the lifestyle tech range – and yes, even waterproof flash-drives for those who can’t leave their notebooks at home.

Over 40 product ideas fill the lifestyle range, all of which can be marked with a marketing or corporate message for a host of imaginative promotional ideas in prices from pennies to pounds.

For those last minute promotions Firebrand have geared up a quick response team that can get over-printed products out in under a week.

Executives are more inclined to actively engage in health and fitness pursuits than other groups in the population, suggests, Andrew Bourne, making them an important target market. And this first-ever specialist range of technical lifestyle items fits neatly into the wider push for healthy living by the government and medical profession

For further information, go to:www.gadz.co.uk